A new brand was being discontinued shortly after launch due to packaging quality issues. The company asked for help to identify the root cause and fix the new product launch process to ensure flawless execution for future innovation.

The first phase was to identify the root cause. This required interviewing each member of the team until the cause was identified. The second phase was to create an action plan to ensure consistent performance. Each stage had a checklist on what needed to be completed before moving on and alignment on deliverables to present to senior management for approval. The final phase was to implement the new process and train project leads and team members.

The new process provided more accuracy and transparency from the team. It allowed senior management to weigh certain risks before launching and helped deploy resources to resolve issues before launch. After implementation of the new process, the company was able to successfully launch two new brands with flawless execution and maintain their distribution.