Fostering Strategic Growth for Future Success

Services

Services are customized to meet your unique needs as a fractional marketing executive, hourly CMO consultant, or freelance support.

  • Strategy

    • Brand Positioning • Consumer Target Development • Portfolio Management • Brand Foundation • Integrated Marketing Plans • Go-To-Market Strategy • Competitive Assessment • Social Media Strategy • Marketing Budget • Marketing Annual Plans • Department Org Structure

  • Innovation

    • New Product Pipeline Strategy • Consumer Insights • Analyze Market Trends • Product Positioning • Competitive Assessment • Sales Story • Product Launch & Analysis • Stage Gate Implementation

  • Freelance

    Fractional Marketing or General Management Expert • Contract (Month-to-Month or Long-Term) • Maternity Leave

Experience

Experience on domestic and global brands from start-up, high-growth through established brands at Fortune 500 companies.

About Me

A classically trained CPG marketing professional with over 18 years experience. Susan started her marketing career working in analytics at Nielsen on global and health & wellness strategic initiatives. She then moved into brand management and has worked on various consumer goods categories including beverages, cheese, meat, beauty, and snacking.



She holds a Master’s of Business Administration from DePaul University and a Bachelor’s of Business Administration from the University of Wisconsin-Madison.

Let’s work together!

Whether you have a project in mind or would just like to chat, let’s talk!