Fostering Strategic Growth for Future Success
Services
Services are customized to meet your unique needs as a fractional Marketing executive, hourly strategic consultant, or freelance support.
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Strategy
• Brand Positioning • Consumer Target Development • Portfolio Management • Brand Foundation • Integrated Marketing Plans • Go-To-Market Strategy • Competitive Assessment • Social Media Strategy • Marketing Budget • Marketing Annual Plans • Department Org Structure
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Innovation
• New Product Pipeline Strategy • Consumer Insights • Analyze Market Trends • Product Positioning • Data Analytics • Competitive Assessment • Sales Story • Product Launch & Analysis • Stage Gate Implementation
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Freelance
Fractional Marketing or General Management Expert • Contract (Month-to-Month or Long-Term) • Maternity Leave
Experience
Experience on domestic and global brands from start-up, high-growth through established brands at Fortune 500 companies. Also working with local Wisconsin brands launch their business to gain awareness and grow distribution.
About Me
A classically trained CPG marketing professional with over 18 years experience. Susan started her marketing career working in analytics at Nielsen on global and health & wellness strategic initiatives. She then moved into brand management and has worked on various consumer goods categories including beverages, cheese, meat, beauty, and snacking.
She holds a Master’s of Business Administration from DePaul University and a Bachelor’s of Business Administration from the University of Wisconsin-Madison.
Let’s work together!
Whether you have a project in mind or would just like to chat, let’s talk!
